How to avoid this influencer marketing fail
Published June 5, 2019
Thoughts on a recent article about an influencer with millions of followers struggling to sell products to their followers.
Lessons:
1. Make sure your followers are the right audience for the type of product you’re trying to push. If not, use ads to find the right audience.
2. Sell with a compelling narrative. Share why you believe a product is worth their time/money.
3. Post often about the product. Seeing your genuine enthusiasm (posting multiple times) is going to social proof it, leading to a greater potential of a sale.